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How PURE SPACE kept Messe Düsseldorf safe during COVID-19

Hosting a major event during a global pandemic requires expert planning and a comprehensive hygiene concept. In September this year, ISS helped Messe Düsseldorf, one of the world’s top trade fair organisers, keep their event safe and secure with the help of our new product, PURE SPACE.

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PURE SPACE equals peace of mind 

With over 100,000 visitors and 350 exhibitors across twelve exhibition halls, Messe Düsseldorf is one of the city’s major events. But with the COVID-19 pandemic, fear of contamination naturally created insecurities and doubts that could have prevented people from attending the trade fair. 

As the trade fair’s long-time facility services partner, ISS worked closely with Messe Düsseldorf to restore visitors and exhibitors’ confidence and offer the highest level of safety by providing our product PURE SPACE.  

PURE SPACE ensures well-being, maintains hygiene and delivers confidence, so people can connect with the places they need to be in. At Messe Düsseldorf, PURE SPACE ensured the show could go on without problems. There were no known cases of infection that were directly attributed to the event, and no infections in our ISS team during or after the fair.
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The hygiene stewards and the mobile cleaning team made it possible to maintain the strict hygiene standards during the event and thus made a valuable contribution to the success of the event under corona conditions.

Nora Wernick, Head of Sales Service Department / Director Sales and Distribution, Messe Düsseldorf

Prioritising high-touch surfaces 

With PURE SPACE, you not only achieve a new, higher standard of hygiene, you also get the data you need to maintain cleanliness, troubleshoot risk of contamination and influence the right behaviour. PURE SPACE uses ATP technology to scientifically measure the concentration of microorganisms and the level of hygiene. 

At the trade fair, we analysed all traffic and touchpoints, identified high-touch surfaces and tailored the hygiene plan to the environment. High-contact areas such as door handles, elevator buttons, information counters, entry turnstiles or flights of stairs were analysed, and we used tailored cleaning products to ensure that these areas remained safe for hours after they were disinfected. Particular attention was paid to the application of the hygiene measures in the toilet facilities, where intensive cleaning was carried regularly throughout the event. 

Trained help from Hygiene Stewards 

In addition to PURE SPACE, we trained a total of 76 employees in the specific hygiene requirements – five of which received training as decontaminators and a further 13 as Hygiene Stewards. 

Our Hygiene Stewards focused on ensuring a safe and secure environment for all exhibitors and attendees, as well as ensuring visibility of cleaning and hygiene services across all touchpoints. They were able to guide people by reminding them to wash and disinfect their hands and ensure they maintained social distancing. 

According to Nora Wernick, Head of Sales Service Department / Director Sales and Distribution, Messe Düsseldorf, this played a crucial role in the event’s success. 

“The Hygiene Stewards and mobile cleaning team made it possible to maintain the strict hygiene standards during the event and thus made a valuable contribution to the success of the event under corona conditions,” she says. 


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