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1960-1973
Internationalisation
The first major generalisation change in Det
Danske Rengøringsselskab (The Danish Cleaning
Company) came at just the right time. It was on
the threshold of the economic boom and internationalisation
of the 1960s.
The 34-year old Poul
Andreassen took up the position as new managing
director in 1962. He galvanised the firm with
his keen entrepreneurial spirit, his ability to
spot new opportunities, and his courage to aim
high. The great potential lay in internationalisation.
And the company threw itself into the race to
become the biggest market player - even beyond
Denmark's borders.
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The sixties brought higher growth rates to the firm
- both in Denmark and abroad. |
